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Digital Disruption Summer School

DIGITAL DISRUPTION SUMMER SCHOOL

BLUE OCEAN STRATEGY IN THE CONTEXT OF DIGITAL DISRUPTION SUMMER SCHOOL

Companies today are rushing headlong to become more digital. Digitization transforms their value propositions and involves every level of the organization. Digital isn’t merely an add-on; it’s a way to think differently.

In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.
The Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.
 

DOWNLOAD BROCHURE

BY TAKING PART IN THIS COURSE YOU WILL BE ABLE TO

 

1
DIGITIZATION

Explain how digitization affects and may affect current business models.


 
3
NEW TECHNOLOGIES

Understand that the new technologies are not here to enhance our current business models and mindsets, but they are here to help us to reconfigure both of them first; only then can we make the most of the new technology.
2
INTERNAL MINDSET OF THE COMPANY

Recognize the importance of innovating the internal mindset of the company.


 
4
DESIGN BUSINESS MODEL

Design a business model and strategy for a specific company.

 

TEACHING METHODS AND UNIQUE FEATURES

The course is designed as a mixture of lectures, workshops and simulation. Lectures are designed to introduce general concepts of Blue ocean strategy, Business model canvas framework current megatrends with the deeper focus on technology and innovation.

 

As a part of the summer school you will:

  • Have your hands on practical tools used in designing new strategy and business models within multicultural teams.
  • Take part in an interactive simulation game.
  • Meet with business professionals who will deliver real world insights.
  • Work on a team project focusing on designing new business model for a real company.

 

TUITION

850 EUR* / early bird registration 800 EUR*
Tuition fee must be paid by April 30, 2019.

*There is an option excluding accomodation for reduced fee.

Tuition fee includes

  • 5 lecture days and course materials
  • accommodation in double rooms in dormitories (optional)
  • lunches during lecture days
  • social programme

PROGRAMME DETAILS

  • Understanding world megatrends and how they could be used in the business
  • Growth options in the context of red ocean environment
  • Growth options in the context of digital disruption
  • Blue Ocean growth options and business model innovation

 

The educational programme is enriched by eventful social programme including business partner excursions, team competitions and sightseeing.

ECTS CREDITS

Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.

(1 ECTS credit = 26 hours of workload)

TARGET GROUP

The course is designed for Master or Bachelor students across various fields of study.

QUOTE

“Our vision is to facilitate your understanding of the key strategic questions/issues linked with the growth strategies.
Participants will develop innovative business models as a part of the learning experience and gain tools that they will use in the rest of their business life irrespective of their career path.”

LECTURERS

LADISLAV TYLL

LADISLAV TYLL

Ladislav is an experienced lecturer, business consultant, and practitioner. He focuses on strategy and strategy related topics. He is also the academic director of the university’s flagship programme CEMS – Master in International Management. He is passionate about designing strategies and navigating companies in the wild water of future megatrends and uncertainties.
KAREL PERNICA

KAREL PERNICA

Karel is a strategy teacher and Ph.D. student at the University of Economics, Prague. He prefers to focus on emerging technologies changing the face of the current business world. As a lecturer, he puts strong emphasis on the power of teamwork.
MOHIT SRIVASTAVA

MOHIT SRIVASTAVA

Mohit is a lecturer at the Department of Strategy, University of Economics, Prague. He holds a doctoral degree in international business from Friedrich-Alexander University Erlangen-Nürnberg, Germany. He has done his MBA at the Universidad Carlos III de Madrid, Spain. His current research interests include internationalization strategy, internationalization of emerging market firms, business models and supply chain management in emerging markets.
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